We created a social media campaign that invited the public to tell us about everything they’ve got from their Mums, using the #GotThisFromMum.
We got hundreds of responses. From the very touching. To the downright hilarious.
Then our poets set about turning these tweets and posts into equally touching or hilarious poems, for the user to give to their mum on Mother’s Day.
But that wasn’t all. One post was selected as being particularly deserving of help. So, the day before Mother’s Day, we sent our poet Laurie Ogden to meet Gavin in Belfast. Together, they surprised a very special Mum with a very special poem. For a TV commercial that would be aired the next day. We didn’t know how she’d respond. But she was incredible.